Wishing Everyone A Profitable 2019!

When It Comes To Sales Prospecting, One Size Does Not Fit All

It’s a pretty common occurrence to feel like once you’ve found copy that resonates with your target audience, that you can then use that for all of your outreach to your target account list. The problem with this kind of thinking is that different departments have very different personas and will react to copy in…

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The Science of A/B Testing Sales Prospecting Emails

Very rarely does a marketer, sales rep, or copywriter find the perfect version of copy on the first try. Marketing and outbound sales are more of a science experiment: sometimes what you try works, sometimes it fails miserably, but you are never really done tweaking and experimenting and trying new things. Just when you think…

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Aspirations vs Afflictions: What Triggers More Email Responses?

Human beings are highly motivated by fear. It’s one of our most basic instincts. The fear of failure, rejection, missing out, change, losing control. These are all rational fears and fear definitely has its place in motivation, however, fear is NOT the best motivator in sales. But why? It’s overdone. Your prospects have heard it…

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How to Win Two First Class Tickets to the Email Spam Box

SPAM – Every SDR’s worst nightmare. Have you ever found yourself saying things like: “I spent hours working on crafting the perfect message and the email didn’t even get opened!” Writing copy for sales emails is no-longer ONLY about engaging with a prospect, adding value and asking for a meeting. Half of the battle has…

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The Importance of “Listening” to Your Email Audience

A/B tests are an excellent way to find out what wording resonates with your audience but if you aren’t finding trends in both your positive and negative responses you won’t be able to fully optimize your campaign. Looking for the subtleties in your prospects responses can be a time-consuming task but I’ve significantly improved my…

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How to Write a Badass Cold Email to a Brand New Industry

Changing your voice when approaching a new vertical is an often overlooked and important factor in the success of a sales email campaign. I began selling into manufacturing in Q2 of 2018 with an email formula in mind that I was certain would not fail. It’s a formula that most sales development professionals are familiar…

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3 Ways to Remain Human While Email Prospecting at Scale

Keep your ego small If you’ve read almost any book on sales, you’ll know that we need to keep the focus on benefitting the prospect. First, find their potential problem and then show how you can fix it better than anyone else. It’s the second part of this process that can screw up a cold…

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The Subtle Art of Saying More with Less Words

I’ve been writing sales emails for a while now. I’ve written emails targeting startup founders and I’ve written emails targeting CEOs of Fortune 500 companies. Industries ranging from construction to IT to retail and fashion. You don’t care though. I’ve already typed too much and you’re getting bored. This is why people suck at writing…

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Your Emails Are Going to Spam

As sales reps, it’s impossible to deny the value in cold email. Nearly every B2B sales organization use cold email to prospect for opportunities, set meetings and hit quota. With the steep decline in cold-call answer rates and the introduction of “Scam Likely” filtering of unrecognized phone calls on cell phones, writing quality cold email…

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Using Data To Evaluate Your Cold Emails Effectiveness

Forward:  If you’re the kind of person that skips ahead in books to see what happens to the main character, I made a nice summary at the end of each section and at the end. Let’s face it; writing effective cold emails in 2018 is tough. With the implementation of GDPR, increasingly stringent spam filters…

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What is an Email Cadence? – Crafting the Perfect Email Cadence

What is an Email Cadence

Email cadences are defined by three things; text-based, email scheduling/automation and reply detection. In combination, these things give you a distinct advantage in making those connections and increasing your success rates. Alright, let’s talk reply detection. Typically if you batch and blast 200 emails in a campaign, after you hit Send you sit back and wait…

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The Advantages of B2B Sales Prospecting Services

b2b sales prospecting services

When it comes to revenue generation, B2B sales prospecting services can SHOW YOU THE MONEY. Engaging with potential buyers is the driving force behind growing your business. The issue is that internal B2B sales prospecting teams bring a laundry list of headaches, risks, and costs. But there’s good news – There’s a way to reap…

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The Advantages of Using an Account-Based Salesforce

For enterprise sales teams, our recommendation is for leads to only be used for inbound signups and accounts/contacts to be used for all other outreach purposes. The main concept is that sales reps sell into companies and not individual people. When switching to or building out an account-based Salesforce, it is our recommendation to take…

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Remove All Toll-Free Numbers From Your Sales Emails

We’ve Identified A New Google Spam Trigger! Google’s spam servers are very mysterious. As a sales prospecting service, Pipestry sends thousands of sales emails per day, we tend to run into new spam triggers from time-to-time. After hours of troubleshooting, we’ve successfully identified that having a toll-free number in your email or email signature greatly increases…

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How To Improve Your Quote-To-Cash Process With A.I.

The sales process is comprised of a lot of moving parts and pieces – From initiating contact to nurturing relationships to entering that sweet, sweet quote-to-cash (QTC) process. Each segmented piece needs to be a well-oiled machine to ensure the larger mechanisms of your business and your workflow are functioning as efficiently and smoothly as…

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